What The Abs Company Makes
The Abs Company built its name on one patented movement, then expanded into dedicated glute equipment and functional conditioning gear. The catalog splits cleanly into a few real categories, plus a distinct way of buying more than one machine at once.
The Ab Coaster: Their Signature Movement
The Ab Coaster uses a patented bottom-up motion instead of the usual crunch pattern, which the brand designed to engage more of the core through a smoother range of motion. It comes in versions spanning home use up through full commercial models, all built around that same core movement.
Dedicated Glute Machines
Several machines are built specifically around guided hip-hinge and lift patterns, aimed at glute training without the setup a barbell hip thrust requires. These sit alongside the Ab Coaster line as their own category, for facilities that want dedicated glute stations rather than folding that training into general leg equipment.
Functional and Conditioning Equipment
Outside the core and glute lines, The Abs Company also makes functional conditioning equipment: tire flip machines, an indoor sled system, and battle rope trainers. This is a genuinely different category from the rest of the catalog, built for facilities running HIIT-style or functional training programs rather than traditional machine circuits.
Standalone Machines vs. Zone Packages
Several products are sold as pre-bundled "Zone" packages, combining multiple ab, glute, or HIIT machines into one coordinated training area rather than selling each piece separately. That's a real option worth considering if you're setting up a new section of a facility from scratch, since it's built to work as a complete area rather than a collection of individually chosen machines.
The Abs Company FAQs
The questions people usually have before choosing Abs Company equipment.
What makes the Ab Coaster different from a standard ab machine?
It uses a patented bottom-up motion rather than the standard crunch pattern most ab machines are built around. The brand designed it to engage more of the core through a smoother, more controlled range of motion.
Should I buy a standalone machine or a Zone package?
A Zone package makes sense if you're building out a new training area from scratch and want machines that are meant to work together as one coordinated space. A standalone machine is the better fit if you already have most of the equipment you need and just want to add one specific piece.
Does The Abs Company make anything beyond core and glute equipment?
Yes. Alongside the Ab Coaster and glute lines, they also make functional conditioning equipment like tire flip machines and indoor sled systems, aimed at HIIT-style and functional training programs rather than traditional machine circuits.
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